So I returned from Edmonton after visiting my brand new niece, Julie. I’m not biased, but she is the cutest baby of all time. You just take a look at this photo and tell me I’m wrong. And if you DO say that I’m wrong (ie. you have girls of your own and feel you are obliged to disagree), I’ll probably just ignore you until you change your mind and say the right thing.
But, seriously, Julie is fantastic and I’m very much going to enjoy being Uncle Sam.
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In the course of an average day, I probably read about a million emails and blog posts and twitter feeds all with information about the interweb, mobile phones, dwarfs and marketing. Ok, that number isn’t quite right — probably closer to two million. Anyway, today I’m looking at one of my usual mobile marketing sites and they have one of those annoying banner ads. You know the ones: “His IQ is 145! Can you beat that? Take the quiz.” and they have a picture of Bill Gates or Stephen Hawking or Bono.
The one I saw today was especially disquieting because it confirmed what I’ve been wondering for a while: those celebrity IQ numbers are total bullshit. “Her IQ is 120. Can you beat that?” coupled with a picture of Paris Hilton. ‘Nuff said.
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We got this really crazy email at the Broadburst office today. I can’t say who it was from. I can’t even speak to the substance of the email. But let’s just say that my grid was blown off its axis and I think our business will never be the same again. At least, I hope so. I know that’s cryptic, but that’s just going to be the way it is.
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